Hello, I'm a human!
I'm a new client I was headed to this company office and at the gate I found this person with this smile on his face, he welcomed me warmly and escorted me through the sections of the company telling me briefly what every section do and how could I benefit from it.
I'm also a new client visiting this other company but this time I didn't find any smiley person waiting, I walked to the reception to find this very serious person wearing this business looking suite with that tie that couldn't be tied tighter than that, he asked me what I wanted without even looking to me I said well what is this all about
, he answered We are Complex Systems Inc.
he kept talking for a long time but I couldn't remember any of his talking I just remember some complex words like Fractal
, ionic
, rocket
, complexity
I was standing in front of him with my mouth open, he though he did his job perfectly and I now really think that this company is very professional and I will definitely deal with it, but actually I will not as I just realized that this whole thing is a lot bigger than I though and that they will take a lot of money beside I didn't understand what really will I benefit from there services.
Well I mentioned those two examples because I believe that this reception person is your web site home page, some time it's welcoming, friendly & nice and others it's exactly the opposite that you feel that it's dealing with you as if you are some kind of a machine that only need to get input of some data and that's all, so I'd like to mention some tips to make your site more humanized.
Brand
Starting from the brand which is the first thing that your client eye will fall on, using smart untraditional brands that delivers an understandable message through fresh colors. That's what Etisalat made with there brand, you can guess which of them is the new.
Content
About the content it's nice to feel that some body is talking to me while I'm reading a website, replacing words like "About" & "Services" with "Who we are?" & "What we do?" and using more friendly non-technical words may let the reader feel more at home more comfortable and encourage him to continue reading.
Design
Also replacing dull colors and sharp corners with fresh colors and soft rounded corners that let the reader feel as if it's natural interface than a machinery, big headers also help, here are some humanized web sites to understand what I mean.
Have a nice day ;)
September 30, 2006, 08:48 AM | Design , User experience
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